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The Importance of Entrepreneurship for Bloggers in 2021

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The importance of entrepreneurship in the United States is evidenced by the fact that it is growing at a fast clip. At 6.4 percent, the rate of entrepreneurship in the United States, as calculated in the Inc. Entrepreneurship Index, was at its highest level in the fourth quarter of 2018.

This means 15.8 million people were working as entrepreneurs, with or without employees.

With a growth rate that quick, it is important to learn exactly what entrepreneurs are and how they are different from traditional small business owners. By understanding these differences, you can plan accordingly for market needs, growth, and risks/rewards.   

We will show you the importance and significance of entrepreneurship for bloggers and how you can use the entrepreneurial framework to monetize your blog.

The Importance of Entrepreneurship for Bloggers - Infopreneur - an image of hands typing on a laptop

Business Owners vs. Entrepreneurs

As defined by Investopedia, there are some similarities between being a small business owner and an entrepreneur. However, there are clear differences that set them apart.

Small businesses usually deal with known and established products and services such as restaurants, landscaping services, and insurance agencies.

Entrepreneurial ventures are new and innovative. They may change the current market or fill a gap in it.

Because of this, small business owners tend to deal with anticipated risks and entrepreneurs face undetermined risks. 

The goal for most small businesses is to have steady growth with sustained profitability. Entrepreneurial ventures want rapid growth and high returns. They look to establish and grow their market disruption or niche, and then profit off their intellectual property.

As defined by Investopedia, there are some similarities between being a small business owner and an entrepreneur. However, there are clear differences that set them apart. #entrepreneurship #blogging Click To Tweet

Once a career entrepreneur has achieved their goal, they tend to move on to another new business. Many small businesses stay in the same industry and do not change.

For example, a restaurant owner may open another restaurant or turn into a chain of restaurants. But they will not all of sudden own a plumbing company.

The Importance of Entrepreneurship in Blogging – Understanding the Role of an Entrepreneur

Entrepreneurs do take uncalculated and undetermined risks. But with access to start-up resources, they plan as much as they can to build a cushion for the unknown.  Most entrepreneurs are young (but not as young as you think), inexperienced individuals who follow their passion.

According to a study by MIT, the average age of startup founders is around 42.  As a comparison, the average age of a small business owner is just over 50 according to Experian

Entrepreneurs can start with very limited or no research. However, they do have good awareness about the potential of their product or service, which gives them the confidence to assume the risk and confidence the venture will fill a market need.

Similar to traditional businesses, capital is crucial to any entrepreneurial venture. Most entrepreneurs fail to secure sufficient capital from outside sources unless they have somehow proven themselves or have a marketable prototype.

Therefore, most entrepreneurs start out with insufficient capital with an aim to secure more along the way.  One way to network to solicit capital is through pitch nights.

Now, on to blogging!

Bloggers and Entrepreneurship – How They Are Connected

Bloggers are those who own and manage a blog, either as a hobby, a ministry or a business. Here we are looking at blogging for profit.

The bloggers take on the risks and rewards. There is a difference between blogs and other start-ups, but it is not different in how you run your business.

A blog an independent source of information which is regularly updated.

The blogger invests his or her human resource into reading and researching the material that is relevant so they can consistently update and promote the blog.

Similar to entrepreneur ventures, it is uncertain whether the blog will succeed or not.  Just like regular start-ups, blogs can have a high failure rate.

With bloggers as entrepreneurs, there is an input, a process and an output.

The input for bloggers as entrepreneurs is time and money. While the process might differ for bloggers and other entrepreneurs, the ultimate goal remains the same – to produce something that generates enough revenue that justifies the amount of time spent on the blog.

The output for bloggers as entrepreneurs are brand recognition and money.

Entrepreneurs, who are successful in taking on the risks and rewards of a startup, gain profits, brand-recognition and continued growth of opportunities.

Professional bloggers who attempt to monetize their site fit into this category.

Entrepreneurs, who are successful in taking on the risks and rewards of a startup, gain profits, brand-recognition and continued growth of opportunities. Professional bloggers who attempt to monetize their site fit into this… Click To Tweet

Are All Bloggers Entrepreneurs?

For bloggers, their product is their content/ intellectual property. They take time and resources to promote their content as any entrepreneur would promote their blogging site and contents.

Hobby bloggers are different.

The goal of these bloggers is not to monetize but to blog about anything and everything they wish to write about.

Hobby bloggers tend to use free blogging platforms like the free version of WordPress and Blogger.

They have no intention of taking their blog to a professional level by registering a custom domain name and forming strategies to maximize revenue.

Thus, hobby bloggers cannot be considered entrepreneurs.

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The Importance of Entrepreneurship for Bloggers – Tools and Cost

Professional bloggers come under a special category of entrepreneurs – the infopreneurs.

What is an Infopreneur?

The definition of infopreneur is an entrepreneur who makes money by collecting, organizing and selling information mainly in a niche market (online and offline). Infopreneurs make money through information by sharing and promoting their knowledge.

The rise of social media and self-publication tools has made start-up costs for infopreneurs to be very affordable.

A woman typing on a laptop and the definition of an infopreneur in text

For example, between hosting costs, Pinterest schedulers, and keyword research tools, Worth Beyond Rubies’ start-up costs were only in the hundreds (not including the human resource start-up time).

Professional bloggers come under a special category of entrepreneurs – the infopreneurs. Click To Tweet

Sites like WordPress, Facebook, Instagram, Pinterest and YouTube have made it easier for infopreneurs and anyone who wishes to share information to their target population and monetize their sites.

Following the definition of what an entrepreneur is, bloggers who have taken up blogging professionally are considered entrepreneurs.

Importance of Entrepreneurship in Blogging – How to Monetize as an Infopreneur

By having a blog, there are a number of ways you can truly be an infopreneur.

First and foremost, your content is the gateway to the site and where you will get your organic traffic.

This is where knowledge of SEO (or having a site manager who is skilled in SEO – Search Engine Optimization) is really needed.

It is a skill to be developed but it is not difficult to learn. I recommend Stupid Simple SEO for learning SEO and, if you are a faith blogger, there is also the Christian Bloggers Bootcamp.

Bloggers share their thoughts, expertise, experience, and insight on a publicly available platform and make money either through advertisements or becoming an affiliate with brands they advocate.

I recommend ad networks for earning an income. Our ad network is Mediavine and they have a list of their requirements (you need to have at least 50,000 sessions to apply) but they also have a fantastic blog that you can take advantage of and learn from. Their CEOs are SEO experts!

Infopreneurs also create courses related to their niche market and sell it either on their own websites or through online platforms such as Podia.

Infopreneurs can become published authors.

These types of infopreneurs put down their expertise, experience, and insight in a book or an e-book and make money via profits from sales.

The rise of e-books on sites such as Amazon makes it possible to publish at a low cost as compared to traditional publishers.

Established bloggers can become paid speakers. Speaking engagements without pay can also be profitable if the goal of the speech is to network and pick up clients for the final two ways to monetize as an infopreneur. 

Coaches are people who help others to unlock their personal potentials. Here at Worth Beyond Rubies, we offer blog coaching and other services such as:

Just email us at blogging@worthbeyondrubies for more information.

Teaching courses in your area of expertise is another way to be paid for your knowledge and help others to advance in your area of proficiency.

Lastly, infopreneurs can consult for clients. A consultant is an expert who gives sells their professional advice to businesses and individuals. For example, at Worth Beyond Rubies, we work with iMark Interactive who handles WordPress for us, such as updates, backups, providing support, etc. Grayson Bell is fantastic to work with from iMark and I cannot recommend them enough.

Coaches are people who help others to unlock their personal potentials. At Faithful CEOS, we offer a range of coaching services. #blogcoach #coaching #blogging Click To Tweet

The Importance of Entrepreneurship in Blogging

As a professional blogger, you are a unique type of entrepreneur called an infopreneur. You are an entrepreneur by the spirit of the definition. You take on assume all the risks and rewards and will succeed or fail based on your efforts and connecting to a market need.

Luckily as bloggers, the start-up costs are low compared to traditional small businesses and other entrepreneurial ventures.

The most significant cost is your own time. That is why it is key to invest in the right tools to drive organic traffic to your site and to utilize as many strategies as possible to monetize your site to achieve a return on your investment. 

It is exciting to know that you are part of a segment of the US economy that is growing at a fast rate and will be a vital part of our 21st century marketplace and culture. 

The importance of entrepreneurship has never been greater!

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