Blogging, for beginners, can be a tough road to navigate at first! How do you get people to know your blog exists? Many people utilize Pinterest to promote their blogs, including using Tailwind Tribes! But a common complaint I see amongst bloggers is that their pins aren’t being shared! Well, here are some reasons why that might be the case!
This page/post may contain affiliate links. As an Amazon Associate, as well as an affiliate of other programs, this means if you purchase something using these links, I will receive a commission on qualifying purchases. I may also have been compensated for linking to certain products in this post. For more detailed information, please visit our Affiliate Disclaimer page
Why Your Pins Aren’t Being Shared In Tailwind Tribes
Tailwind Tribes are an awesome and effective way to have your pins shared on Pinterest and gain exposure! Sharing other people’s pins is a staple of Tailwind Tribes! It is the purpose of joining them! And overall, the blogging community IS a sharing community and Pinterest rewards that with giving your own pins more exposure! When you share quality content, Pinterest shares more of it!
But often I see people saying Tribes don’t work for them! Well, it is not the Tribe! It could be your pins!
So why are your pins not experiencing that warm, fuzzy sharing feeling?But often I see people saying Tribes don't work for them! Well, it is not the Tribe! It could be your pins!Click To Tweet
1. Pin Description
If your pin has no description I can almost guarantee you I won’t share it! Sure, I could enter one in the pin myself but honestly, who has time to keep doing that when you can just scroll to the next pin?
Your description should have keywords. That being said, do it in a way that flows naturally so it doesn’t look like you just keyword stuffed.
It should also contain at least a couple of relevant hashtags. Pinterest is really making use of them so I make sure my pins have them!
You need to tell people what your pin is about! Don’t rely solely on the title. That would be like going to Google Search and all the search results come back with a link but no description! You wouldn’t click on it because it doesn’t tell you what it is about.
Pinterest is a search engine, not a social media application. So providing a description lets people see if your pin is what they are searching for.
Like I said in my post on the 10 Mistakes Bloggers Make, people WANT to share your content. So make it easy for them to do so! Do the work when you pin and provide a description for people to see what your pin is all about!
Which brings me to number 2…
2. Your Pin Is Not Branded
Pretty pictures are nice but I am not going to re-pin them. I want to know what the pin is about! The viewer’s eye first goes to the pin, then the description. The pin is what gets their attention but knowing WHAT it is about is equally as important.
Again, people are busy and they don’t want to have to do the research to find out what your pin is about! If it is a blog post, add the title of the post to the pin. Add your website to it as well (you should brand it anyway) and have it be visually appealing! Your pins should reflect your brand so that when someone sees a pin they associate it with you!
Pretty pictures are nice but I am not going to re-pin them. I want to know what the pin is about!Click To Tweet
3. Your Pin Is Not the Optimum Pinterest Image Size
If you are pinning square pins, they are less likely to be shared. Pinterest favors vertical pins. You can find pre-set pin designs in Canva.
Since Pinterest favors vertical pins, many people will only pin those because they don’t want their Pinterest account to lose engagement. Since other people are less likely to re-pin square pins, it could adversely affect their own engagement.
The opposite of this in pinning really LONG pins. Pinterest no longer likes these so much because they eat up a lot of space on boards. Because of this, Pinterest is beginning to cut them off on the board displays and in the feed.
I would stick with the standard pin sizes…735×1102 is a popular size!
4. You’re Not Repinning
Like I said earlier, the blogging community is a sharing one, but so is Pinterest!
Most Tailwind Tribes have rules about how many pins you need to share for each one of your own you add. If you don’t follow this rule, you will be removed from the Tribe. I don’t know too many who aren’t strict about this rule.
Aside from sharing the minimum required by the Tribe, you should go above and beyond that!
When you share someone’s content, they are more likely to reciprocate. So if you want to get your pins out there, share!
5. You’re Not Pinning Relevant Content
If you are in a Christian Tribe that is for marriage and family but you are pinning recipes, not only are they not likely to get shared but you may be removed from the Tribe if the rules restrict the types of pins allowed!
Read the rules!
People who join Tribes specific to a topic expect to find other pins relating to that topic. So if you are pinning content other than that, it is less likely to be shared!
Know your Tribe and read (and follow) the rules!
If you have not tried Tailwind Tribes, I HIGHLY recommend using them! You can easily search for Tribes within your niche and start sharing!
If you don’t currently use Tailwind, click the image below and take advantage of their free trial!
If you need help with your pinning strategies, you can check out the FREE and paid courses by Girl Bosses Rock here!
Some other posts you might enjoy: